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She came from Mexico five years ago, worked at another factory, then got a job here last fall. He says his ultimate market can be found in hip neighborhoods like this one, the Lower East Side and Echo Park in L. "It's great to be near a bookstore -- near intelligence," says Dov, the son of an architect dad and artist mom.
We were standing on a corner in New York's Lower East Side after a long day of trudging from one of his retail stores to another.Then I saw one of the American Apparel ads beckoning, "Come see what we're doing." So I thought I'd drop by their factory and find out whether a clothing manufacturer really could be profitable without the standard appalling employment abuses.What I discovered was not only a company trying to fix the system, but what Dov calls an "industrial revolution." "I think sex motivates everything," he says, peering at me from behind his boxy '70s frames.Or maybe you've noticed their provocative, kiddie-porn-like ads in and other alternative rags. Down a bit, in smaller print, is the trademark SWEATSHOP FREE T-SHIRTS, MADE IN LA.A typical ad shows a girl wearing #8315 red boy briefs, photographed from her upper thighs to her bare midriff, sitting back on a laundry machine, and reads in big block letters: SUNDAY AFTERNOON. Originally, I'd wanted to write about the lives of garment workers.